How to Increase Engagement on Your Food Posts: Tips to Keep Your Audience Interacting
How to Increase Engagement on Your Food Posts: Tips to Keep Your Audience Interacting
Creating and sharing recipes is a passion, but it can be frustrating when a post doesn’t get the engagement you expect. Whether you’re posting on social media, a blog, or a website, the key to getting more likes, comments, and shares is making your content interactive, relatable, and visually appealing. If you feel like stopping because there’s little interaction, don’t give up just yet! You might just need a few tweaks to get people engaged.
In this article, we’ll go over practical strategies to boost engagement on your food posts and make sure your audience stays interested in what you share.
1. Start with a Personal Story
People connect with stories, not just recipes. Instead of just listing ingredients and steps, try sharing a personal experience related to the dish.
For example:
“I make this every Christmas and literally have to hide it if I want any leftovers! Do you have a recipe that disappears too fast?”
“My grandma used to bake this every Sunday, and the smell of it brings back so many warm memories. What’s your favorite childhood dessert?”
Why it works: People love reading about experiences they can relate to. It invites them to comment and share their own stories.
2. Ask a Question to Encourage Comments
If you want people to comment, ask them something! Many people scroll past posts without engaging simply because they don’t feel prompted to interact.
Try these:
“Have you ever tried this Hungarian dessert before?”
“What’s your go-to comfort food when it’s cold outside?”
“Do you prefer your cake with or without chocolate glaze?”
Pro Tip: Keep your questions simple! A question with an easy answer increases the likelihood of getting comments.
3. Create Interactive Polls and Challenges
People love voting and sharing opinions! Use polls on platforms like Facebook and Instagram stories to get people to interact.
Ideas for polls:
“Would you eat this? YES or NO”
“Sweet or savory pancakes – which one wins?”
“Best dessert ever: Chocolate cake 🍫 or Apple pie 🍏?”
You can also create recipe challenges where you invite people to make the dish and tag you in their posts. For example:
“Try this Gerbeaud Cake recipe and share your results! Who’s up for the challenge?”
4. Use Eye-Catching Photos and Videos
A good picture can stop someone from scrolling. If your post isn’t getting interaction, consider improving the visual appeal of your content.
✔ Use natural light for better food photos. ✔ Add a bite shot—food looks more tempting when it’s halfway eaten! ✔ Experiment with short recipe videos (Reels, TikToks, or time-lapse videos).
Pro Tip: Food videos tend to get more engagement than static photos! A 10-second clip of you slicing into a dessert can make a big difference.
5. Add Excitement to Your Captions
Instead of a plain description, make your captions fun and engaging!
Compare these two: ❌ “Here’s my homemade Gerbeaud Cake recipe.” ✅ “OMG, this Gerbeaud Cake is dangerously addictive! Once you take a bite, there’s no going back. Who wants a slice? 🍰😋”
Use emojis, exclamation marks, and playful language to create energy.
6. Post at the Right Time
Timing matters! If you post when most of your audience is offline, you might not get engagement.
🔹 Best times to post on social media:
Morning (8-10 AM) – People check their phones while having coffee.
Evening (7-9 PM) – After dinner, people relax and scroll social media.
Weekends – More free time = more engagement.
Try different times and track which posts perform best.
7. Repost Popular Recipes with a New Twist
If a previous post didn’t do well, don’t be afraid to repost it differently. Maybe the photo wasn’t engaging, or the caption didn’t invite enough interaction.
Ideas to repurpose:
Turn a recipe into a carousel post (Step-by-step slides).
Post a “behind the scenes” video of you making it.
Create a meme or funny quote related to the dish.
Example: 📸 Post a failed baking attempt with the caption: “Tried making my Gerbeaud Cake look perfect… it had other plans! 🤣 Ever had a kitchen disaster?”
